Media Planner: history and fun facts
Everything a curious kid might want to know about this job.
Did you know?
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Media planners often pick the time of day for an ad, so a toy ad may run when many kids are awake and watching.
Through history
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Long ago
Long ago, ads were shown only in newspapers and on posters. Later, radio and TV brought ads into people's homes.
Tools of the trade
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Computer with charts
Media planners use a computer and charts to see who watches shows, listens to radio, and visits websites.
A day in the job
- MorningA media planner starts the day with coffee and checks the numbers on the computer to see what people watched and heard.
Words to know
- Audience
- The audience is the group of people who watch, listen to, or read something. Media planners want the right audience to see each ad.
Quiz time
A media planner might choose a cartoon channel on Saturday morning to show ads for a toy scooter.
Media planners draw the pictures for every ad themselves.