Performance Marketing Manager: history and fun facts
Everything a curious kid might want to know about this job.
Did you know?
🖱️
Every click on an ad can be counted, so a team can see how many people were curious enough to tap it!
Through history
- 📜
Long ago
People tried signs, posters, and flyers to see which ones made folks stop and buy. Today, computers help with this same kind of testing!
Tools of the trade
📊
Charts
Colorful pictures made of bars and lines that show, at a glance, which ad got the most clicks or sales.
A day in the job
- MorningThe manager checks the scoreboard of numbers to see how last night's ads did. Then they plan which tests to try today.
Words to know
- A/B test
- A fair contest between two versions of an ad. Show each version to different people, then see which one wins.
Quiz time
Performance Marketing Managers draw all the pictures for the ads by themselves.