VP of Marketing

A VP of Marketing figures out how to tell people about a company's products or services so they'll want to try them. They spend their days in meetings with their team, looking at charts and numbers on their computer to see what's working, and making plans about where to put ads, what messages to share, and how to reach the right customers. They work with designers who make pictures and videos, writers who create the words, and salespeople who talk to customers. For example, they might decide to send an email about a sale, or choose which website should show their company's ad.

This work matters because it helps people find things they need or might enjoy. If a family is looking for a new bike or a better bank account, the VP of Marketing's job is to make sure they hear about it at the right time and understand why it could be helpful. When they do their job well, customers discover products that solve their problems, and the company grows so it can keep making those things and paying the people who work there.